Revenue Optimisation Tips
As far as possible keep channel management access at unit level as they can take
instant action of changing rates based on booking momentum
Develop a culture of reviewing Room Inventory positions& rates at list thrice in
a day like 10 AM 3.30 PM & 6.30 Pm to ensure that you get best volimes out of OTAs
Figure out which OTA develop a close rappo with him & introduce innovative offers
to improve your yield from OTAs
Develop a track sheet that will help you a panoramic view of the month & critically
monitor & compare date wise to date business with revenue run rate & budgeted room
night according amend strategies to maximize revenue
Push Sales & Marketing to develop good business on books position to increase ARR
from OTAs
Analyze monthly variances with a budget & establish cause effect relation ship to
implement corrective measures if necessary
Analyze C V G R business with respect to previous month & same month last year to
identify corporate accounts skipping your business & once which have more potential
accordingly you can devise corrective strategy